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A few days ago, a business owner expressed frustration that his online presence was consuming considerable sums of riyals with minimal return. After analyzing his tactics, I identified several critical errors that are remarkably frequent among Saudi businesses.
Working with a healthcare provider, we transformed their text-heavy wellness content into graphic explanations with illustrations. This technique improved their content consumption by two hundred nineteen percent.
In my latest project for a financial services company in Riyadh, we observed that users were consistently tapping the wrong navigation items. Our user testing revealed that their eyes naturally flowed from right to left, but the primary navigation items were positioned with a left-to-right importance.
A fashion retailer achieved a substantial improvement in handheld purchases after applying these enhancements:
Assisting an technology store, we identified that their standard checkout experience was causing needless difficulties for Saudi customers. After executing customized changes, their cart abandonment percentage decreased by over a third.
For a financial services company, we created a content series about household money management that featured Islamic financial principles. This material surpassed their earlier typical investment tips by 417% in interaction.
For a software business, we found that their English content was considerably better than their Arabic content. After upgrading their native information excellence, they saw a 129% increase in sales from Arabic-speaking readers.
Last month, I was helping a major e-commerce business that had poured over 200,000 SAR on a impressive website that was failing miserably. The problem? They had merely transformed their English site without considering the basic experience variations needed for Arabic users.
Recently, an web retailer was struggling with a disappointing 0.8% purchase ratio despite substantial visitors. After executing the strategies I'm about to reveal, their conversion rate improved to 3.7%, generating a three hundred sixty-two percent growth in revenue.
Our studies has shown that Saudi users especially trust these confidence builders:
Local currency pricing with inclusive delivery estimates
Distinctly mark which language should be used in each form element
Dynamically adjust keyboard language based on field expectations
Position form text to the right-hand side of their connected inputs
Confirm that error notifications appear in the same language as the required input
Key improvements included:
Their capabilities cover:
Messaging and planning
Moved product images to the left side, with product specifications and purchase buttons on the right side
Changed the image carousel to progress from right to left
Incorporated a custom Arabic font that preserved readability at various sizes
Redesigned the data entry sequence to match right-to-left user expectations
Built a Arabic-English data entry process with automatic language changing
Optimized smartphone usability for one-handed Arabic text entry
As someone who has developed over 30 Arabic websites in the last half-decade, I can tell you that applying Western UX standards to Arabic interfaces simply doesn't work. The unique characteristics of Arabic text and Saudi user behaviors require a totally unique approach.
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